ELEVATING ACTION,
EMPOWERING FILMMAKERS
Action Xtreme, headed by award-winning director, writer and producer Chee Keong Cheung, is taking the action genre to a new level in the UK, creating and supporting a variety of action-based content, utilising the tremendous wealth of talent the UK has to offer. Action Xtreme is backed by Andreas Roald’s Sovereign, and is the first major action studio in the UK, a global entertainment company with a targeted focus on grassroots talent growth, training, and developing franchisable film, TV and online action content for a worldwide audience.
FILM-PRODUCTION
Action Xtreme develop action based content across a range of media, including, but not limited to, feature films, TV, documentaries, graphic/comic books/novels, multi-platform computer games and merchandise.
We encompass all aspects of content development, including; script-writing, casting, proof of concept and pilot development, through filming to post, ensuring the project is ready for the marketplace.
Action Xtreme currently has three feature films in post-production, due for release in 2025.
DISTRIBUTION
Action Xtreme develops and produces content for worldwide audiences, with its UK distribution division established for releases specific to the UK and Ireland, across Theatrical and VOD platforms.
We recognise and value the importance of audience and fan engagement, and will be running a series of event cinema screenings for action fans across the UK.
If you have an action project you wish to discuss for distribution, please don't hesitate to contact us.
TALENT DEVELOPMENT
Action Xtreme are passionate about developing the action filmmaking scene in the UK and beyond, working with exciting, new and diverse voices to support and produce action based film content.
We recognise the importance and value of discovering and investing in the filmmakers and action talent of the future. We are keen to encourage talented individuals who want to take their careers to the next level to push the boundaries of independent filmmaking, and provide opportunities to further their skills.
We will launching a series of talent oriented training programmes, new talent bursaries, competitions and mentorship programmes to support filmmakers and action talent.
EVENTS & TRAINING
Action Xtreme is committed to discovering and supporting new talent in action filmmaking through exciting events and training opportunities. From pitching sessions at the BFI Future Film Festival, to masterclasses at major film festivals like SCI-FI London and Fastnet, we provide aspiring filmmakers the chance to learn, network and showcase their work.
Our previous events include panel discussions, talks, masterclasses and immersive cinema experiences. With a focus on empowering diverse voices and providing practical training, Action Xtreme is dedicated to nurturing the next generation of action filmmakers. Please subscribe to stay up-to-date with our upcoming events.
WHAT WE DO
CHEE KEONG CHEUNG
Managing Director
Chee Keong Cheung is an acclaimed British-Chinese writer, director and producer. His action horror feature Redcon-1, an action packed epic featuring Zombies vs Military, picked up multiple festival awards worldwide including ‘Best Action Feature Film’ at the Urban Action Showcase Festival in New York. It was released theatrically in the UK, Japan, Taiwan and Mexico. The film was also picked up by Showtime in the US and Netflix for various territories.
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He has recently finished producing and directing three feature films, The Experiment, Bad Day at the Office and Son of the Soil, all due for release in 2025.
THE TEAM
ANDREAS ROALD
Director - Board of Directors
Andreas Road is the founder and CEO of Sovereign Media Group. Andreas started his media career in 1991, presenting a Saturday night Norwegian national television show.
​Andreas has over 20 years experience in investment and finance in film and media and has advised several investment banks, asset managers and hedge funds on their media interests.
He holds a B.A in Film and Media Studies from the University of Sterling and a Masters of European Audiovisual Management from the Media Business School in Madrid.
IOANNA KARAVELA
Head of Production
Ioanna has produced and production managed a diverse number of award-winning short films, online content, and factual programmes for Channel 4, BBC, News UK and The Times.
Her debut feature as producer entitled ELIMINATE: Archie Cookson was completed in 2011 and screened at festivals worldwide including Palm Springs International Film Festival and is currently available on Amazon Prime and Flix Premiere.
Ioanna has also produced the award-winning action-horror Redcon-1, and the upcoming The Experiment and Bad Day at the Office.
OLIVER MORRAN
Development Executive
Oliver has advised, consulted and helped develop many innovative feature film scripts across genres, primarily focusing on character development and structure.
As a successful writer, he was one of 50 screenwriters to be entered into the Guinness Book of World Records for the record breaking feature film 50 Kisses, which achieved the world record for the most number of screenwriters. His other writing credits include the award-winning British features Underground (aka 12) and Bodyguard:
A New Beginning. His upcoming credits include sci-fi horror The Experiment starring Rhona Mitra and Famke Janssen, and POV action thriller Bad Day at the Office starring John Hannah and Radha Mitchell.
ALMAR HAFLIDASON
Marketing & Project Development
Almar Haflidason is the co-founder and Managing Director of the entertainment PR specialists Fetch Publicity in the UK and the spin off social influencer agency Fetch Friends that works extensively across the book, entertainment and toy trade.
To date Almar and his company have worked on many break out movie releases including Ong-Bak, District 13, Insidious, Sinister, The Raid, It Follows, Annabelle, Your Name, Weathering With You, Belle and more, amongst hundreds of successfully handled projects. Almar’s love of genre films and the fan scene led him to create the Shameless Screen Entertainment and Arrow Video brand concepts as well as also being involved for many years with the iconic brands Manga and Hong Kong Legends.
NOEL GOODWIN
Talent Development Director
Noel Goodwin was previously director of BFI Future Film Festival, showcasing and supporting filmmakers under 25, from 2008 to 2019 before managing the BFI Film Academy Plus fund, supporting rising UK filmmakers.
During his tenure, he supported the early work of filmmakers including 2023 Sundance Grand Jury Prize winner Charlotte Regan (Scrapper), Rye Lane writer Nathan Byron, Polite Society director Nida Manzoor, Bogeyman director Rob Savage, and Lockwood & Co. director William McGregor.
CONTACT
For all enquiries:
office@actionxtreme.co.uk
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